Company Branding
Case Study
Praemando
Kelly Designs Transforms Praemando International: A Branding Success Story
The Challenge: Launching an Unnamed Business
When Lindsay Gilbey approached Kelly Designs, she had a vision for her virtual assistant company but lacked a cohesive brand identity. The challenge was clear: transform an unnamed business into a recognisable brand that would stand out in the competitive virtual assistant market.
The Kelly Designs Solution
Our team at Kelly Designs crafted a comprehensive branding package that included:
-
Business Name
-
Logo Design
-
Letterheads
-
Brochures
- Email Marketing
-
PowerPoint Templates
-
Social Media Platform Designs for LinkedIn, Facebook, and Instagram
- Event Banners
Overcoming Design Challenges
The journey wasn’t without its hurdles. Our designers faced several challenges:
Aligning design with client’s vision
We worked closely with Lindsey to ensure every element resonated with her business ethos.
Integrating brand across multiple platforms
Our team created a unified look that translated seamlessly from print to digital media.
Balancing creativity with business needs
We struck a perfect harmony between innovative design and professional appeal.
Adapting designs for different media
Each platform required unique considerations to maintain brand consistency while optimising for specific formats.
The Praemando International Transformation
The results were nothing short of spectacular. Praemando International emerged with:
A striking color scheme that set them apart from competitors
Elegant typography that conveyed professionalism and approachability
An imagery style that resonated with their target audience
Unique visual elements that became instantly recognisable
Measurable Impact and Client Success
The new branding had a profound effect on Praemando International’s business:
-
Enhanced Brand Recognition: Praemando International quickly became a known name in the virtual assistant industry.
-
Improved Client Acquisition: The professional branding attracted high-quality clients.
-
Cohesive Brand Image: From business cards to social media, the brand message was clear and consistent.
-
Heightened Professional Appearance: The polished look instilled confidence in potential clients.
-
Increased Social Media Engagement: Eye-catching designs led to higher interaction rates across all platforms.
In the Client’s Words
“Kelly Designs didn’t just create a brand; they brought my vision to life. The impact on our business has been incredible. We’re not just another virtual assistant company anymore – we’re Praemando International, and people remember us.”
– Lindsay Gilbey, Founder of Praemando International
Ready to Bring Your Vision to Life?
Say Hello!
Kelly Designs is poised to transform your ideas into impactful visual narratives. Whether you're a local startup or a global brand, our expertise can help your business grow and thrive.
Get in Touch and let's create something extraordinary together!