Company Branding
Case Study
Shenfield Day Nursery
Branding strategy and implementation for Shenfield Day Nursery, a new sister nursery to the established Little Adventurers nursery.
The Challenge: Launching an Unnamed Business
Our aim was to create a cohesive identity that complemented the existing Little Adventurers brand while maintaining Shenfield Day Nursery’s individual character.
The Kelly Designs Solution
Our team at Kelly Designs crafted a comprehensive branding package that included:
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Logo Design
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Letterheads
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Brochures
- Email Marketing
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Social Media Platform Designs Facebook, and Instagram
- Signage indoors and out
Overcoming Design Challenges
The journey wasn’t without its hurdles. Our designers faced several challenges:
Aligning design with client’s vision
We worked closely with the Shenfield Day Nursery Team to ensure every element resonated with their business ethos.
Integrating brand across multiple platforms
Our team created a unified look that translated seamlessly from print to digital media.
Balancing creativity with business needs
We struck a perfect harmony between innovative design and professional appeal.
Adapting designs for different media
Each platform required unique considerations to maintain brand consistency while optimising for specific formats.
The Praemando International Transformation
The results were nothing short of spectacular. Praemando International emerged with:
A striking color scheme that set them apart from competitors
Elegant typography that conveyed professionalism and approachability
An imagery style that resonated with their target audience
Unique visual elements that became instantly recognisable
Measurable Impact and Client Success
The new branding had a profound effect on Praemando International’s business:
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Enhanced Brand Recognition: Praemando International quickly became a known name in the virtual assistant industry.
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Improved Client Acquisition: The professional branding attracted high-quality clients.
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Cohesive Brand Image: From business cards to social media, the brand message was clear and consistent.
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Heightened Professional Appearance: The polished look instilled confidence in potential clients.
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Increased Social Media Engagement: Eye-catching designs led to higher interaction rates across all platforms.
In the Client’s Words
Kelly is the most talented graphic / website designer I have ever come across. She is extremely gifted at coming up with the perfect branding in terms of audience attraction; business profiling and generally pitching it just right. Due to Kelly’s fantastic work, it’s no surprise that she is always super busy but she works extremely hard to ensure she enables us to reach our business deadlines and campaigns.
We have worked with Kelly for over 10 years consistently and during that time she has never failed to deliver; most importantly the quality of her work is always spot on and the best! Kelly has many years experience working across multiple businesses within every sector and I believe Kelly is one of the best in her field in terms of natural flair and talent – I honestly think there isn’t a company out there that wouldn’t benefit from her support in terms of any marketing, branding, promotion or website construction. I just wish we didn’t have to share her!!
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