Company Branding
Case Study
CB SERVICES GROUP
CB Services Group Rebranding from CB Electrical and Fire Ltd
A comprehensive rebranding project for Electrical Contractors CB Electrical & Fire Ltd, transforming the company into CB Services Group. This case study outlines the multifaceted approach taken to revitalise the brand, enhance its market presence, and create a cohesive visual identity across various platforms.
Client Background
Client: CB Electrical & Fire Ltd (now CB Services Group)
Industry: Electrical Contractor
Challenge: To rebrand and reposition the company to reflect its expanded service offerings and modernise its market presence.
Previous Logo
Project Scope
The rebranding project encompassed:
- Brand Identity Redesign
- Website Development
- Vehicle Wrap Design
- Corporate Literature Creation
- Event Marketing Materials
- Social Media Presence Establishment
- Merchandise Design
Brand Identity Redesign
Logo Development
- Created a modern, versatile logo that reflects CB Services Group’s expanded service range
- Designed variations for different applications (full colour, monochrome, reversed)
- Include icons variations for different services
Brand Guidelines
- Developed a comprehensive brand guide including:
- Color palette
- Typography
- Imagery style
- Voice and tone
Website Design and Development
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Challenge: Creating a user-friendly interface that effectively showcased the diverse range of services and sectors without overwhelming visitors.
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Solution: Implemented a card-based design for services, with expandable sections for detailed information. Used iconography to quickly communicate service types.
Social Media Establishment
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Challenge: Translating the new brand identity into engaging social media content while maintaining a professional image.
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Solution: Created a series of branded post templates and developed a content calendar that balanced promotional content with industry insights and safety tips.
Implementation and Launch
Coordinated a phased rollout of the new brand across all touchpoints
Event Marketing Materials
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Designed versatile event banners and displays
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Created pop-up stands for trade shows and exhibitions
Vehicle Wrap Design
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Created eye-catching vehicle wrap designs for the company fleet
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Ensured consistency with the new brand identity
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Maximised visibility and brand recognition on the road
Corporate Literature
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Designed and produced new corporate brochures
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Created templates for:
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Business cards & Letterheads
- Case Studies
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Email signatures
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Adapting designs for different media
Each platform required unique considerations to maintain brand consistency while optimising for specific formats.
Event Marketing Materials
- Designed versatile event banners and displays
- Created pop-up stands for trade shows, sponsored events and exhibitions
- Designed branded merchandise including:
- Apparel (t-shirts, jackets)
- Stationery items
- Promotional products – notepads, mugs, pens, mouse mats and coasters
Ongoing Collaboration
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Established a retainer agreement for ongoing design and marketing support
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Regular strategy meetings to align marketing efforts with business goals
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Continuous refinement of digital presence and marketing materials
Measurable Impact and Client Success
The successful rebranding of CB Services Group demonstrates Kelly Designs’ ability to execute a holistic brand transformation while effectively addressing various design challenges. By taking a strategic approach to each aspect of the client’s visual identity and market presence, we were able to create a cohesive, modern brand that accurately reflects the company’s expanded services and values.
The process of overcoming each design challenge – from creating a future-proof logo to designing an intuitive website and eye-catching vehicle wraps – showcases Kelly Designs’ creative problem-solving skills and deep understanding of branding principles.
In the Client’s Words
Kelly has worked with me and the team at CB Services Group over the last year to rebrand our company and support us to engage with clients effectively through social media, events and engaging collateral.
We cannot praise her enough. The enthusiasm and passion she brings to everything she does, as well as her design skills and media knowledge have made us stand out from the crowd and we consider her as one of us. We look forward to continuing our relationship with the brilliance that is Kelly Designs.
Penny Ellis
Head of Business Development, Marketing and Bids
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